Storage To You is a locally owned portable storage and moving company serving the greater Sacramento, CA area. They deliver oversized 20-foot storage containers for local moves and long-term storage (bigger and more convenient than the typical competitor) with a focus on local, high-lifetime-value customers.
Storage To You was paying roughly $228 per lead through a Performance Max campaign that offered little visibility into which keywords or sources actually drove calls and form fills. Lead quality was inconsistent, the legacy landing page converted at only ~2%, and gaps in call and form tracking meant real leads were slipping through uncounted.
They needed lower-cost, higher-quality leads and clean measurement to prove it.
A rebuilt Google Search campaign, a high-converting landing page, and full-funnel tracking turned an expensive, hard-to-measure program into a lean local lead engine.
