Case study
How RV Depot Multiplied Their Conversion Rate By 21x
The business:
RV Depot is a family-run RV dealership in Joshua, Texas that helps buyers get on the road with affordable used RVs and in-house financing. Because many of their customers are financing a purchase, the most valuable action a visitor can take is getting preapproved — every preapproval is a high-intent buyer the sales team can call.
the business challenge:
RV Depot was sending paid traffic to their main website, where the path to preapproval was long and impossible to measure cleanly. They needed a dedicated page with one job — turn ad clicks into preapproval applications — and clean tracking to prove what was working.
NDIB benchmarked the old path across six months of Google Ads data at a 1.08% conversion rate, then built and launched a dedicated Unbounce landing page that has converted 22.85% of its visitors ever since — a 21x lift.
How we did it:
- Purpose-built Unbounce landing page
- Pre-launch conversion benchmarking
- Conversion tracking cleanup
- Spam-lead filtering & ongoing split testing
outcome
the Results
Before the new page, RV Depot’s paid traffic converted at 1.08%. The Get Preapproved page converts 22.85% of its visitors — 50,207 preapprovals from 219,765 visits — a 21x lift that keeps the sales team supplied with a steady stream of financing-ready buyers. (Before: Google Ads account conversion rate, Aug 1 2023 – Feb 13 2024, measured on ad clicks. After: Unbounce page conversion rate since launch on Feb 14 2024, measured on page visitors.)
