Case study
Excel Paving Boosts Inbound Conversion Volume By 71.43%
The business:
Excel Paving is a locally owned and operated asphalt paving company based in Danvers, MA, serving Topsfield, the North Shore, and all of Eastern Massachusetts for over 25 years. Fully licensed and insured, they handle new construction, driveway and parking lot installations, and asphalt repairs for both residential and commercial clients.
the business challenge:
Excel had been using a prior PPC service to hiring NDIB, but was having issues with inbound leads, lead quality and a lack of tracking. After a few months of working with NDIB Excel Paving was able to increase conversion volume by 71.43%
How we did it:
- Continual Ad Copy A/B Testing
- Campaign Restructuring
- Analytics Tracking
- Phone Call to Action
outcome
the Results
Excel Paving was able to increase inbound conversion volume by 71.43% espicially important with highly valuable phone leads.
Increase in inbounce conversion volume
+
71.43
%
Decrease in cost per click
-
48.34
%