Case study
How Renegade.Bio Increased their CR By 173.03% While Cutting Their CPA By 48.57% Within 3 Months
The business:
renegade.bio provides diagnostic testing for SARS-CoV-2, the virus that causes COVID-19, for individuals, groups, labs, and communities.
They perform the renegadeXP 2.0, SalivaDirect™, and CDC qRT-PCR testing methods at our CLIA-certified lab in the San Francisco Bay Area.
the business challenge:
Seeking a service that would allow them to scale to provide testing in both the b2b as well as dtc, renegade.bio turned to NDIB for their experience in highly regulated industries. NDIB created a business intelligence dashboard to track campaigns in a way that was HIPAA compliant as well as allowed them to know the business metrics
How we did it:
- Tailored Ad Groups
- Campaign Creation
- Ad Copy Optimization
- Custom Landing Pages
outcome
the Results
Rengade.Bio got an increase in conversion volume of 89.28%
Increase in Conversions
+
89.28
%
Increase In Conversion Rate
+
173.03
%
Decrease in Cost Per Acquisition
-
48.57
%
NDIB helped us grow brand awareness, and drive B2B and B2C sales. They understood how to overcome the obstacles of an emerging industry by providing insights into strategy, analyzing data, and delivering business results. I highly recommend working with them if you want to grow your business using proven, systematized, data-driven processes.
Jared Morgan
Marketing Director | Renegade.bio
