Case study
Braces Buyers Club Finds New Prospects With Customized Storytelling Ad Funnel
The business:
Braces Buyers Club (BBC) uses the power of large group pricing to deliver the deepest discounts anywhere for quality orthodontic braces from quality doctors.
the business challenge:
Before working with NDIB, Braces Buyers Club had tried facebook ads unsuccessfully.
NDIB performed a data audit and found that users didn’t understand what the club was and how it could benefit them.
NDIB created a custom tool to allow BBC to tell the story of how they work as well as how much prospects could save.
How we did it:
- Storytelling Ad Sequence
- Custom Tool Creation
- Yes Ladder Landing Page Funnel
- Custom Audiences
outcome
the Results
BBC was able to drive new qualified leads, get proprietary data on them, and easily demonstrate the savings it provides.
Increase in conversion volume
+
266.67
%
Decrease in cost per acquisition
-
64.5
%
Increase in click through rate
+
442.7
%
